Arby’s Logo: History and Design Investigated

arby’s logo is one of the most popular fast food chains in America, but have you ever stopped to think about their logo? In this blog post, we will take a closer look at the history and design of the Arby’s logo.

arby’s logo was founded in 1964, and their original logo was quite different from what it is today.

The company has undergone several rebrands over the years, but the current logo is a nod to their roots.

The design is simple, yet effective, and it communicates everything that Arby’s stands for. Keep reading to learn more about the history and design of the arby’s logo!

Arby’s Logo: History and Design Investigated

Arby’s is an American fast food restaurant chain with more than 3,300 locations. The company was founded in 1964 by Forrest and Leroy Raffel, brothers who wanted to open a restaurant that served roast beef sandwiches.

Arby’s logo has undergone several changes since its inception, but the current design is a nod to the original logo.

The first Arby’s logo was designed by the Raffel brothers themselves and featured a cartoon-like character holding a sandwich.

This logo was used until 1968 when it was replaced by a more serif-based wordmark.

In 1976, Arby’s updated its logo again, this time to a more modern wordmark that was still based on the previous design.

The current Arby’s logo was introduced in 2011 and is a return to the company’s roots. The new logo features the original Arby’s character holding a sandwich, but he has been given a more realistic look.

Additionally, the word “Arby’s” has been changed to all lowercase letters and is placed above the character rather than next to him.

Elements in Arby’s Logo

Arby’s has one of the most recognizable logos in the fast food industry. The red hat with three stripes is easily identifiable, even from a distance.

But there’s more to the Arby’s logo than meets the eye. Let’s investigate the history and design of this classic logo.

The current Arby’s logo was designed in 1968 by Saul Bass, one of the most famous graphic designers of his time. Prior to this, Arby’s had a number of different logos, all of which included some form of a hat.

The current logo was a major departure from previous designs, but it proved to be extremely effective.

The three stripes on the hat are said to represent the three original Arby’s brothers: Forrest, Leroy, and Robert Brown. The colors of the stripes (red, yellow, and brown) are also said to be symbolic.

Red represents vibrancy and energy, yellow represents happiness and joy, and brown represents stability and reliability.

Overall, the Arby’s logo is a simple yet effective design that has stood the test of time. It is instantly recognizable and has become synonymous with the Arby’s brand.

Changes in Logo Design

Arby’s has had several variations of their logo since they first opened in Boardman, Ohio in 1964. The original logo was fairly simple, just the word “Arby’s” in red block lettering on a white background.

In 1968, they added a cowboy hat to the logo, which remained until the early 1990s. In 1992, they updated the logo to a more modern look, with the word “Arby’s” in red cursive lettering on a yellow background.

This version of the logo lasted until 2011, when they unveiled a new logo that was a slight update to the previous one. The current logo is similar to the 1992 version, but with a more simplified font and a green background.

Over the years, Arby’s has kept their brand consistent by only making small changes to their logo. They have always used red and yellow in their logos, and have always prominently featured the word “Arby’s.”

Their use of a cowboy hat in their 1968 logo was likely intended to convey a sense of adventure and excitement, while their more modern logos convey a sense of dependability and trustworthiness.

Regardless of the specific message they are conveying with each individual logo design, Arby’s has built up a strong brand identity that is instantly recognizable to consumers.

Shapes Used in Logos

There are a variety of shapes that have been used in logos throughout the years. The most common shape is the rectangle, followed by the square. Other popular shapes include circles, triangles, and stars.

The shape of a logo can say a lot about the company or brand. For example, a circle often represents unity or community, while a triangle can represent strength or power. A star is often used to add an element of fun or excitement.

When choosing a shape for their logo, companies should consider what message they want to communicate. The shape should be simple and easy to remember, so that it can be easily recognized by consumers.

Colors of Logo

Arby’s current logo was designed in 2011 and features red and gold colors. The company’s name is written in a custom typeface with the “A” being replaced by their iconic hat. This logo is meant to look modern and appealing while still paying homage to the brand’s history.

Red and gold are powerful colors that evoke feelings of excitement and energy. They also convey a sense of luxury and sophistication. These colors are very fitting for a brand like Arby’s, which strives to be seen as a premium fast food option.

The hat in the logo is a nod to the company’s name, which is an abbreviation for “ roast beef sandwich .” The hat is also a symbol of the brand’s commitment to quality ingredients and craftsmanship.

It communicates that Arby’s takes pride in their food and wants customers to know that they are getting a delicious meal when they choose this restaurant.

Font Used in Logos

There are a few different fonts that have been used in Arby’s logos over the years. The most recent logo, which was introduced in 2011, uses a custom typeface called “Arby’s Sans”. This is a sans-serif font with a slightly condensed lettering.

Before the introduction of “Arby’s Sans”, the restaurant used a serif font for their logo. This font was probably chosen for its classic look, which helped to give the brand an established feel.

The very first Arby’s logo from 1965 used a brush script font. This was likely chosen to convey a more casual and approachable image, as opposed to the more formal serif font that came afterwards.

A Brief History of Arby’s

Arby’s is an American fast food restaurant chain with more than 3,300 locations. The company was founded in 1964 by Forrest and Leroy Raffel, who owned a restaurant equipment business in Boardman, Ohio.

The name “Arby’s” is derived from the initials R.B., which stand for Raffel Brothers.

The first Arby’s restaurant was opened in Boardman in 1965. The restaurant served roast beef sandwiches, french fries, and soft drinks. The Raffel brothers expand to other states and by 1968, there were 100 Arby’s locations across the United States.

In 1971, the company was sold to Royal Crown Cola for $18 million. It was then acquired by Victor Posner’s DWG Corporation in 1980 for $71 million.

DWG Corporation filed for bankruptcy in 2000 and Arby’s was sold to Triarc Companies Inc., now known as Arby’s Restaurant Group, Inc. (ARG).

Under the new ownership, Arby’s began to franchise internationally and introduced new menu items such as chicken sandwiches and salads.

In 2011, ARG was acquired by Wendy’s International, Inc. and is now a subsidiary of Wendy’s/Arby’s Group, Inc.

Despite changing hands several times over the years, the signature red-and-white logo has remained largely

The Design of the Arby’s Logo

Arby’s is a fast food restaurant chain specializing in roast beef sandwiches. The company was founded in 1964 by Forrest and Leroy Raffel, who owned a restaurant equipment business. The name “Arby’s” is a play on the letters “R” and “B”, which are the initials of the founders’ last names.

The original Arby’s logo was designed by graphic artist, Milt Kohlhagen. The logo featured a cartoon-like character holding a sandwich with the words “Arby’s Roast Beef” above it.

This logo was used until the early 1970s when it was replaced with a more modern looking logo.

The current Arby’s logo was designed in 2011 by global branding agency, Pentagram. The new logo is meant to evoke the image of a chef wearing a toque (traditional cook’s hat).

The logo also includes the tagline “It’s Good Mood Food”, which is intended to communicate that eating at Arby’s makes people happy.

How the Arby’s Logo has Evolved Over Time

Arby’s is an American fast food restaurant chain with more than 3,300 locations. The company was founded in 1964 and is headquartered in Atlanta, Georgia. The original Arby’s logo was designed by the co-founder of the company, Leroy R. Dean.

The logo featured a cowboy hat over the letter “A”, which was meant to represent the company’s focus on meat products. Over the years, the Arby’s logo has undergone several changes, but the basic design has remained relatively unchanged.

In 1968, the Arby’s logo was updated to include a red background behind the cowboy hat. This change was made to help make the logo more visible on signs and billboards.

In 1976, the Arby’s logo underwent its most significant change when the company switched from using a yellow background to using a green background.

This change was made in order to modernize the look of the logo and make it more consistent with other fast food logos at the time.

In recent years, there have been no major changes to the Arby’s logo, although slight modifications have been made to improve its visibility and legibility.

The Significance of the Arby’s Logo Today

In today’s world, a company’s logo is its most important asset. It’s the first thing customers see when they encounter a brand, and it needs to make a good impression.

Arby’s logo is iconic and recognizable, and it has a long history dating back to the brand’s founding in 1964. The current logo was designed in 2011 by Arby’s Creative Director, Jimenez Lai.

The Arby’s logo is based on the letters “A” and “B,” which are the initials of the company’s founders, Forrest and Leroy Raffel. The original logo was created by graphic designer Massimo Vignelli and featured a simple serif font.

Over the years, the logo has undergone several redesigns, but the core elements have remained unchanged.

The current Arby’s logo is a strong reflection of the brand’s heritage. The bold red color communicates confidence and energy, while the white background keeps things clean and modern.

The unique typography conveys both strength and approachability. Overall, the logo conveys a message of trustworthy quality – perfect for a brand that specializes in delicious sandwiches.

faq

FAQ

1. What is the history of Arby’s logo?

The Arby’s logo has undergone several changes over the years, but the current design was introduced in 1968. The original logo featured a turban-wearing man with a large mustache, which was meant to represent the restaurant’s Mediterranean roots. In the early 1970s, the logo was simplified to just the man’s head, and then in 1982 it was further simplified to the letters “A” and “R.” In 2011, Arby’s unveiled a new logo that retained the company’s signature red color but updated the font to be more modern.

 

2. Why did Arby’s change its logo?

Arby’s has changed its logo several times over the years, most recently in 2011. The company says that it updates its logo from time to time to stay fresh and relevant.

3. How do I contact Arby’s customer service?

You can contact Arby’s customer service by phone at 1-800-arbys6 or by email at customerservice@arbys.com.

What does the Arby’s logo mean?

The Arby’s logo is an upside down A. This was originally intended to represent the company’s initials, but it also served as a way to set the company apart from its competitors. The current Arby’s logo was designed in 1968 by Lippincott & Margulies. The updated logo kept the upside down A, but made it more stylized and modern.

The history of the Arby’s logo

Arby’s has been through many logo redesigns over the years, but the one constant has been the “hat” in the logo. This symbolizes Arby’s longstanding commitment to quality hats and headwear.

The first Arby’s logo was designed in 1964 by Lenny Roberti. It featured a hat with a three-pointed brim and the word “Arby’s” in a curly script. This logo was used until 1968 when Arby’s decided to change their name to “Arby’s Famous Roast Beef.”

In 1970, Arby’s went back to their original name and updated the logo accordingly. The new logo featured a more modern hat and a new tagline, “It’s Good Mood Food.”

In 1976, Arby’s underwent another name change, this time to “Arby ‘n’ the Chief.” The new logo kept the same hat design but added a cartoonish chief character next to the wordmark.

In 1982, Arby’s returned to their previous name and dropped the chief character from the logo. The hat was also redesigned to look more like a baseball cap.

In 1992, Arby’s celebrated their 30th anniversary by unveiling a new logo that featured a updated version of their classic hat. The wordmark was also changed to a more modern font.

In 2001, Arby’s introduced a new slogan, “We Have The Meats,” along with an updated logo that featured

The different designs of the Arby’s logo

Arby’s has had five different logos since it was founded in 1964. The first logo was simply the word “Arby’s” in a hand-drawn font. This logo was used until 1967, when Arby’s added a cowboy hat to the logo.

The third logo, introduced in 1976, featured a more stylized font and an image of a steer’s head. This logo was used until 1991, when Arby’s adopted its current logo. The current logo features a yellow “A” inside of a red circle.

The first Arby’s restaurant was opened in Boardman, Ohio in 1964 by Forrest and Leroy Raffel. The name of the restaurant was inspired by the initials of the Raffel Brothers (RB). From 1967 to 1976, the Arby’s cowboy hat logo was used on all marketing materials and restaurants signage.

In 1976, Arby’s debuted a new corporate identity created by Lippincott & Margulies including their now famous steer head trademark which appeared on all packaging, advertising and restaurant signage from then on. In 1991, Arby’s updated their corporate identity and trademark to the current design consisting of the yellow “A” inside of a red circle.

Why the Arby’s logo is important

Arby’s is an American fast food restaurant chain with more than 3,300 locations. The company was founded in Boardman, Ohio, in 1964 by Forrest and Leroy Raffel, who owned a restaurant equipment business. The name “Arby’s” is a derivation of the Raffel Brothers initials (RB).

The original Arby’s logo was designed by the advertising firm Lippincott & Margulies in 1968. The logo featured a cowboy hat over the letters “RB” inside a yellow oval.

In 1971, the cowboy hat was replaced with a red shield, and the word “Arby’s” was added to the logo. The current Arby’s logo was designed by VSA Partners in 2016 and features a yellow background with red lettering.

The Arby’s logo is important because it is one of the most recognizable logos in the fast food industry. The simple design and colors make it easy for customers to remember, and it has remained largely unchanged for nearly 50 years.

How the Arby’s logo has evolved over time

Since its founding in 1964, Arby’s has undergone a number of logo changes. The most recent update to the Arby’s logo occurred in 2016, when the company streamlined its wordmark and updated its iconic hat icon.

Arby’s original logo was a simple yellow wordmark with a brown outline. The wordmark was set against a white background and was surrounded by a green border. In 1968, Arby’s updated its logo to include a more elaborate wordmark. The new wordmark featured the company name in all caps, set against a white background with a red outlined border.

In 1971, Arby’s further updated its logo, this time introducing its now-iconic hat icon. The hat icon was designed to represent the letters “A” and “B” in the company name. The 1971 logo also featured the tagline “Good food fast.”

In 2012, Arby’s refreshed its logo for the first time in 41 years. The new logo kept the iconic hat icon, but introduced a more modern wordmark. The refreshed logo was intended to signal a new era for the brand as it looked to appeal to a younger demographic.

In 2016, Arby’s made another update to its logo, streamlining the wordmark and updating the hat icon. The 2016 logo is intended to be more minimalistic and modern than previous iterations of the Arby’s logo.

Conclusion

After reading this article, you now know the history behind Arby’s logo and how it has evolved over time. You also know about the various design elements that make up the current logo and why they were chosen.

Whether you’re a fan of Arby’s or not, there’s no denying that their logo is one of the most recognizable in the fast food industry. The next time you see it, hopefully you’ll appreciate it just a little bit more.

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